One of the sayings from the "gold-rush" days--"Them that's got the gold, sets the price!"--is also a principle that applies to real estate. We say that a house is only worth what someone will pay for it, even though the owner, the bank, and the agent all have their own opinions about the "market value" of a home. In other words, no sale ever takes place until the buyer agrees with the price.

How can sellers arrive at the maximum "fair" price that buyers are willing to pay? Buyers (and appraisers) make their decision based on comparisons. While shopping for a home, buyers will visit many similar homes in their price range and measure the features of each one against the price. They decide which house offers them the maximum value for the price. Buyers do not expect a home to be a "steal" or dramatically under-priced, but they do expect it to be a fair value.

Sellers must determine the value that their home offers in order to arrive at the right price. The real estate agent will advise the sellers what buyers should be willing to pay for their home, but the asking price is set by the seller.

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Fran Campbell Team
RE/MAX Lake of the Ozarks
3525 South Hwy 54
Osage Beach, MO 65065
Phone: 573-302-2390
Toll Free: 866-306-3726
Fax: 573-302-2388
Email: fran@francampbell.com

Fran Campbell Johnson has been a Lake of the Ozarks resident for 34 years, enjoying 20+ years experience in Real Estate. She is proud to be recognized as one of the top REALTORS® at the Lake. In addition to her years of experience, Fran also holds these elite certifications. She is a Certified Residential Specialist, Certified Luxury Home Marketing Specialist, and an Accredited Buyers Agent. Her experience spans the entire Lake area selling properties in Lake Ozark, Osage Beach, Laurie, Sunrise Beach, Porto Cima, Villages, Four Seasons, Camdenton, specializing in waterfront homes, lots and condos. Fran's enthusiasm and love for the Lake of the Ozarks area is the key driving force behind her successful career in Real Estate. She believes that service to her customers is of the utmost importance. Because of the emphasis she places on service, Fran has become the REALTOR® of choice for many buyers and sellers . She brings sincere concern for their needs and a strong determination to help them reach their real estate goals as rapidly as possible. Whether you wish to buy or sell a home, let Fran and her Team, provide the necessary tools and negotiation skills to make yours a smooth and pleasant transaction.

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